We did a survey on individual preference on Graphic Design. Let us hear from the representative of Glide Innovation, "Alan, Austin and Derrick" about what they think of a Great Graphic Design. Here we go…


Question: What are the basic elements to do a Graphic Design?


Alan's Answer:

“I prefer directly converting the message clearly. No point making it complex, by adding unnecessary information.

I use these two Chinese idioms to illustrate, “画龙点睛” (Bringing life to the dragon by brightening the eyes) and not”画蛇添足” (Adding feet to a snake, means unnecessary.)”

Austin's Answer:

“I believe image is the key, a photo says a thousand words. A well illustrated image can bring message across to all races, and it will look professional using images to express ideas.”

Derrick's Answer:

“Easy to read, straight forward and has contrasts.”

Derrick is our production manager, that’s all he says to us. A man of few words, he show his job commitment by action not words.
Now let's see what our designers would says…

--What to look out for when Designing?--

Our Creative Designer in Glide Innovation gather this 8 points into consideration when creating a new Graphic Design. It is the fundamental of designing rules that they have been using all the while.

1) Text

Writing is not as simple as it look, we can induce emotions, message and wisdom into it.

2) Image

Nothing beats visual marketing. Image will leave a deep impression.
If you use it wisely, it will compliment your text contents and enforce your message.

3) Enriching Information

When we spend time looking at certain article, it must be worth our time reading it or who will bother. "The content must be enriching."

A good article can capture readers attention, influence their thoughts and affect their emotions.
Always ask yourself, what are the response you hope to achieve from the readers before writing your article. 

For example; The New York Times, “The Truth Is Hard to Find”
In a year of mighty political upheaval, the Times used a remarkable series of ads to urge consumers to value, and pay for, the truth that journalism uncovers.

4) Colour

We use eye catching colours such as Red & Yellow to highlight details.

Play around with different colours to create different "feel". Colorful or colorless depends on the desire design outcome.

For a smooth colour transition, colour matching or contrast is crucial.

5) Gradient

Using the gradient to create different colour tones and shadows. With shadows, we can create a 3D effects. It could also be used to bring life to a dull background.

6) Space

Information can be easily misunderstood if there are no spacing. A good spacing can also lead audience to the part where you want them to focus at.

7) Shape and Lines

It could be a usual shape or a combination of shapes to form other unique shape or just a outline. 

We can draw a few lines without completing the shape. Let your audience visualize and complete the shape. Our brains are good in completing shapes to something we are familiar with. This is just how our brain works.

Make the adverts eye catching, enforce the contents or creating an artistic impression.

8) Size

Size of your overall artwork, or a specific part of the art work. 
We have to make it readable by considering the intended audience's distance from the artworks.

Emphasizing a detail, dominating the ads contents or creating contrast can all be achieved. But of course, do not exaggerate the size and keeping in mind the ratio. Exaggerating can be eye-catching but it may backfire the overall results.

What about you? Share with us your thoughts, email us today at general@glideinnovation.com or contact us at 8777 7330.

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